STARTERS
Démarrez votre voyage avec nous à moindre risque.
NAGA AGENCY HELPS:
ATTRACT & CONVERT
NEW PLAYERS
ENGAGE AND RETAIN
YOUR PLAYERS
GROW YOUR GAME AND BUSINESS
OUR GAME MARKETING STRATEGY FRAMEWORK
Influencer & Community
We connect your game with the right influencers and empower your community to drive organic engagement, fostering long-term loyalty and visibility.
FULL MARKETING SERVICES
Marketing Roadmap
Ads & targeting
LiveOps
Influencer Marketing
Esports
Store Optimisation
Social Media
Transmedia
Events
FAQ
Why Do I Need a Marketing Strategy for My Video Game?
A marketing strategy is essential to ensure your game reaches the right players, stands out in a competitive market, and generates sustainable revenue. Without one, you risk:
🚨 Low visibility – Players won’t discover your game, no matter how good it is.
🚨 Wasted budget – Spending on ads or influencers without a clear plan can lead to poor ROI.
🚨 Missed engagement opportunities – Community-driven games thrive on early audience building.
🚨 Slow sales & low retention – A strong launch doesn’t guarantee long-term success without ongoing marketing.
How Much of My Game Development Budget Should Go to Marketing?
A common rule in the gaming industry is to allocate 25% to 50% of your total budget to marketing. The breakdown depends on your goals:
📌 Indie Games ($50K - $500K total budget): ~25% for social ads, influencers, and community engagement.
📌 AA Games ($500K - $5M total budget): ~30-40% for paid acquisition, PR, and launch activations.
📌 AAA Games ($5M+ total budget): 50% or more for multi-channel global campaigns.
Marketing isn’t an afterthought—it’s a core investment that determines your game’s success.
When Should You Start Marketing a Video Game?
The best time to start marketing your game is as early as possible, ideally during pre-production or early development. Why?
✔ Validate your idea – Early audience feedback helps refine gameplay and positioning.
✔ Build hype over time – Community-building and organic growth take months.
✔ Secure funding or partnerships – A strong marketing foundation makes your game attractive to publishers and investors.
✔ Optimize your launch strategy – By testing different messages and channels, you can fine-tune your approach before release.
Waiting until launch to market your game is a costly mistake—early marketing increases your chances of long-term success.
READY?